1. Genetic Factors:

    A common family predisposition involves natural hormonal changes related to age, which can trigger hair loss. A fact caused by the transformation of testosterone into the Dihydrotestosterone (DHT) toxin, which can be inherited from both mother and father.

  2. Stress and Trauma:

    Stress can produce increased testosterone levels, which transform into DHT, interrupting the hair growth cycle. Stress also restricts the flow of blood through the capillaries, limiting the absorption of oxygen, nutrients and vitamins to the hair follicle. Stress even if we do not perceive it, is felt by our body during season changes.

  3. Health:

    Several fundamental health problems can cause thinning, including a thyroid malfunction or the natural hormonal changes that women experience after pregnancy or during menopause.

  4. Environmental factors:

    Substances that pollute the air and water, chlorine, metals and minerals can remain on the skin and hair, thus contributing to thinning. Pollutants such as pseudo-estrogens and toxins produced inside our body are also determining factors.

  5. Drugs:

    The hair follicle is incredibly sensitive to bodily changes. Any hormone therapy (including contraception) can contribute to thinning, as do steroids, specific chemotherapies, and medications for blood pressure, diabetes, heart disease and acne.

  6. Nutrition:

    What you eat plays a significant role in thinning hair. High consumption of animal fats, rapid weight loss and liquid protein diets can result in a lack of amino acids, biotin, iron, proteins and zinc – all essential for healthy looking hair.

Which are the signs that we can immediately notice?
  1. Density: the least amount of hair is one of the first signs, the minor support of the surrounding hair can result in gaps in the overall silhouette.
  2. Diameter: the thinning of the hair indicates a lower presence of keratin which results in a weaker capillary structure, unable to dominate its own weight. The hair appears floppy or flat.
  3. Dermis: the skin environment is one of the main causes of thinning. A healthy skin environment promotes the growth of healthy hair. An accumulation of sebum or products obstructs the follicles and can prevent hair from passing through the skin and maturing.

Alexim together with its partner Nioxin offer you:


This treatment fights the signs of skin aging, which helps to renew and revitalize the skin, acting as a face product to be applied to the skin directly.

How it works

It gently exfoliates the skin, removing the accumulations around the follicles. It accelerates the skin renewal process up to 34% faster than untreated skin.


After cleaning the skin in the salon we will help you to choose the most suitable three-phase system to continue the treatment at home to cleanse, optimize and treat skin and hair.

NIOXIN 3-step systems help cleanse, optimize and treat hair and skin. They work in synergy to create an optimal environment on the skin and to give stronger and with a thicker appearance hair. Especially for men who often use only shampoo, the system is ideal for maintaining an optimal pH.

NIOXIN Cleanser helps to remove the sebum that clogs the follicles, fatty acids and environmental impurities from skin and hair.

NIOXIN Scalp Revitaliser helps to improve elasticity and to control the correct degree of hydration of the hair.

NIOXIN Scalp Treatments contains antioxidants and plant extracts that strengthen each strand and help to refresh the skin.




Rinse-free treatment. Proven effectiveness: it promotes hair density by reducing the fall* associated with skin oxidation. Night Density Rescue works with NIOXYDINE24.


  1. Use the pipette to remove the product from the bottle.
  2. Starting from the center of the head and moving from the front to the back, use the pipette to divide the hair and release a drop every 2-3 cm.
  3. Move to the left or right side of the head. Use the pipette to divide the hair and apply a drop every 2-3 cm.
  4. Repeat the operation on the opposite side of the head.
  5. Gently massage the head with your hands, spreading your fingers as to touch the entire area of the skin. Apply light pressure so that the skin moves with your fingers in a circular motion.
  6. After the massage, gently brush the hair.

An innovative no-rinse treatment used to increase the thickness of each hair. DIABOOST penetrates into the hair and makes it manageable and full-bodied, protects it from breaking and allows it to reach greater lengths. It will be like having up to 11,000 extra hair*.


The revolutionary HTX TM complex from DIABOOST includes ingredients with significant benefits in skin care such as Caffeine, Panthenol and Niacinamide. It is shown that:

1. It increases hair thickness instantly.
2. It penetrates into the hair and makes them more full-bodied and manageable.
3. It thickens the hair from the root*

*data based on a scalp with an average number of hair equal to 100,000, compared to an untreated one


The application is quick and simple thanks to the dispenser structure. Apply to clean and damp hair directly to the root all over the scalp and gently massage for one minute. Comb the hair and continue styling.

The care of your skin will give a long-term solution to the problem of thinning hair.

Alexim Parrucchieri is Nioxin Technical Partner in the center of Milan.

Alexim is Nioxin Technical Partner in the center of Milan.