The argan oil
that changed
everything
The full Moroccanoil range available in the heart of Milan, steps from the Duomo. Professional consultation included.
Message us on WhatsAppPure argan oil
Every product contains organic argan oil sustainably sourced, rich in antioxidants and vitamin E.
Cruelty-Free
Certified cruelty-free, produced in solar-powered facilities. Beauty without ethical compromise.
Official Retailer
Alexim Atelier Duomo is an official Moroccanoil stockist in Milan. Authentic products, staff trained directly by the brand.
Behind the brand
Moroccanoil
Born from argan oil, grown into the absolute reference for professional haircare worldwide.
What began over a decade ago as a single revolutionary product — pioneering an entirely new category in the beauty industry — has evolved into a complete line of hair and body products. All infused with nourishing argan oil and rich in antioxidants.
Our passion is crafting refined beauty products that inspire confidence and celebrate each person's uniqueness. For those who only accept the very best. Always.
Moroccanoil
Treatment
The legendary treatment that created the brand's myth. A universally recognised must-have.
Available in Original and Light — designed for fine or light-coloured hair — it hydrates, tames, protects and delivers silky shine to every hair type.
The brand's signature scent: a Mediterranean-inspired blend of spiced amber and soft floral notes. Unmistakable among thousands.
A solution
for every hair type
From Hair Repair to Scalp Care: each line addresses a specific need, formulated with argan oil and premium ingredients.
Hair Repair
For damaged, chemically treated or heat-stressed hair. Rebuilds the hair fibre with argan oil, keratin and fatty acids. Visible results from the very first use.
✦ Ideal for: frequent heat styling, colouring, bleaching, perms
Hydration Line
For dry, dull or dehydrated hair. Restores natural moisture balance without weighing hair down. Instant softness, frizz control and silky shine from the first application.
✦ Ideal for: dry hair, sun, salt water and frequent washing damage
Frizz Control
For frizzy, unruly or wavy hair. Smooths the cuticle and controls frizz even on the most humid days. Flawless sleekness and silky shine, zero greasy feel.
✦ Ideal for: hard-to-manage hair, straight or curly hair that loses shape
Scalp Care
For dryness, sensitivity or excess sebum. Purifies, rebalances and stimulates scalp wellbeing. Healthy hair always starts at the root.
✦ Ideal for: itchiness, dandruff, seasonal shedding, root strengthening
Which line is
right for you?
Not sure where to start? Our experts will guide you to the Moroccanoil products best suited to your hair type and lifestyle.
Message us for advice
Responsible
beauty
Moroccanoil has built its success on an uncompromising philosophy: effective products and ethical production.
Argan oil is extracted in solar-powered facilities that respect local communities and the environment. Every formula is certified cruelty-free and designed to minimise environmental impact without sacrificing performance.
The Body
Collection
The same Moroccanoil philosophy — nourish, protect, illuminate — extended to body care.
Body oils, moisturisers, cleansers, exfoliators and high-performance hand treatments. All formulated with argan oil and top-tier ingredients: squalane, hyaluronic acid, vitamin C.
Alexim
Atelier Duomo
In the heart of Milan, steps from Piazza Duomo. Come and discover the full Moroccanoil range.
Come and visit us.
We look forward to it.
Discover the full Moroccanoil range, receive a personalised consultation and treat yourself at our luxury salon in the heart of Milan.
Message us on WhatsApp