Colour Couture

Color Couture Alexim By Wella

Alexim and Wella Professionals with COLOR COUTURE realize the color of your desires and introduce the excellence of chromatic perfection in their salons as the latest trend.
The new luxury of customized colors.

Color Couture combines the highest customization with the color trends seen on the catwalks.

Drawing inspiration from the sartorial mastery of high fashion houses.

With Color Couture you will have an unique and personalized color that will accentuate to perfection your traits,
will match your skin tone and will show your personality.

The service begins with a precious ritual in which the artist-craftsman hairdresser interprets, by advising the client, his desires in terms of color. And from this moment on, he will create the customized nuance, expressing his creative nature, using the Wella Professionals advanced products and technologies.

In recent years, some new services have been added, like Blending by Magma, which draws multi-tone shades on hair. Thanks to a special creative glove, the color can be applied directly with the hands, to give you an even more engaging experience in total comfort and harmony.

Or the Armocromia by Color.id, a free hand service, for painterly and unique color results: the hairdresser sculpts the hair with color, without aluminum foils or papers, transforming the salon service into an experience of great effect and in the name of lightness and well-being. And the final result is a harmonious blend of highly trendy multi-tone colors.

The products used in the various services are the Wella’s main ones:

• Illumina Color – the professional coloring that combines the creative richness of permanent color with a naturally soft, translucent and luminous result and an incredible hair protection. Available in 34 very modern nuances, from champagne blondes to Irish reds, walnut, mocha and chocolate browns.
• KOLESTON PERFECT INNOSENSE is the first professional hair color product formulated with the revolutionary new ME+ color molecule for an uncompromising beauty and wellness experience. Koleston Perfect Innosense was formulated with the revolutionary ME+* molecule (2-Methoxymethyl-p -Phenylenediamine). Thanks to ME+, Koleston Perfect Innosense maintains the performance of permanent coloring, while providing an experience of pure well-being.
• Blondor Freelights – the new bleaching system with 35% of natural clays and reduced level of persulphates** to obtain super-natural blondes, kissed by the sun.
• Magma – the renewed system of bleaching and toning in a single step, for a contrasting color relief in just 20 minutes. Available in a new trendy palette: 5 blondes from champagne to vanilla, 3 reds from purple to ruby, 4 browns from chocolate to coffee.
• Color id – the multi-tone coloring specialist. Additioned to Wella colors, it acts like a flexible barrier, separating and protecting the different color shades applied by the hairdresser, for a multi-colored result with incredibly natural and luminous effects.

An experience that brings to an unique color, just like you.
A frame that illuminates your face and makes your hair unique.

We make every ordinary day extraordinary